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Marketing
Gives you a strong foundation in marketing and key competencies in digital & social media marketing, branding, consumer psychology and emerging marketing technology tools used in the industry. Own your learning plan by choosing 1 elective subject to deepen your learning in the area of your interest.
Course details
| Field of study | Business and Management |
| Track/Specialisation | This course offers the following tracks or specialisation:
Allocation of electives will depend on students fulfilling the prerequisite of completing selected modules, meeting criteria, and also availability of places in the respective courses. |
| Certification offered | Diploma in Marketing |
Minimum entry requirement
You must meet the respective examination requirements in order for us to consider your application.
This course is under the Humanities, Arts, Media and Business cluster
| Subject | Grade |
|---|---|
| English Language Syllabus A | 1-3 |
| Mathematics Syllabus A / Additional Mathematics | 1-3 |
Any 1 relevant subject:
| 1-3 |
Any 2 other subjects excluding CCA | 1-4 |
| Subject | Grade |
|---|---|
| English Language | 1-6 |
| Additional Mathematics or Mathematics | 1-6 |
Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type
| 1-6 |
Course modules
Diploma-related modules
- Business Accounting
- Business Psychology & Management
- Business Technology and Analytics
- Business Economics
- Statistics for Business
- Marketing Fundamentals
General modules
- Current Issues and Critical Thinking
- Leadership Fundamentals
- Career Readiness
- Innovation & Entrepreneurship
- Global Studies
- Sports & Wellness
Electives
- Finance & Accounting for Decision Making
- Visual Communication
- Global Economics
- Introduction to Hospitality & Tourism
- Tourism Geography
- Business Law
- Legal Systems
- Legal Methods
- Supply Chain Management & Technology
Diploma-related modules
- Consumer Psychology & Insights
- Marketing Analytics
- Creativity & Marketing Innovations
- Social Media & Content Marketing
- Digital Marketing & Analytics
- Marketing Communications & Public Relations
- Building & Managing Brands
- E-Commerce Management
- Product Marketing
General modules
- Leadership in Action
- Effective Communication
- Profession Communication
- Sustainability & Climate Action / Guided Learning
- Managing Diversity at Work*
- Global Citizenship and Community Development*
- Expressions of Culture*
* Students must choose to take either one of these three subjects or Guided Learning.
Diploma-related modules
- Major Project
- Sustainable Marketing
Electives
- Brand Storytelling
- Contemporary Topics in Digital Marketing
- Relationship & Business Development
- Experiential Marketing
* Students must choose to take one of these four subjects.
General modules
- Student Internship Programme
- Career Management
Internship
| Internship duration | 20 weeks |
| Internship timeframe | Year 3 |
| Internship period | Sep to Jan |
Career prospects
You can explore the following career options upon graduation:
- Marketing Communications and Public Relations
- Consumer Psychology
- Marketing Analytics
- Digital and Social Media Marketing
- Content Creation
- Brand Management
- Product Management
- Business Development
- E-commerce
- Event Management
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.
How to register
You may register using the JAE Internet System (JAE-IS). Learn the process and how to apply.
You may register using the JPAE Portal. Learn the process and how to apply.
You may register using the Poly EAE Portal. Learn the process and how to apply.
You may register using the PFPAE Portal. Learn the process and how to apply.
You may apply through the respective polytechnics’ websites. Learn the process and how to apply.