Last Updated: 26 Jun 2025
Business Administration
An interdisciplinary course in business that allows you to experience the fundamentals and deep dive in modules across three sought-after domains in business: Digital Enterprise and Innovation, Digital Marketing and Analytics, and International Trade and Business. You'll engage in hands-on learning, including running a real business in Year 1, plan a go-to-market and commercialisation plan for a business in Year 2 and complete an industry project in your final year. Culminate your studies with internship opportunities in your chosen domain, either locally or overseas in your final year.
Course details
| Field of study | Business and Management |
| Track/Specialisation |
This course offers the following tracks or specialisation:
|
| Certification offered |
|
Minimum entry requirement
You must meet the respective examination requirements in order for us to consider your application.
This course is under the Humanities, Art, Media, Business cluster
| Subject | Grade |
|---|---|
| English Language Syllabus A | 1-3 |
| Mathematics Syllabus A / Additional Mathematics | 1-3 |
|
Any 1 relevant subject:
|
1-3 |
|
Any 2 other subjects excluding CCA |
1-4 |
| Subject | Grade |
|---|---|
| English Language | 1-6 |
| Additional Mathematics or Mathematics | 1-6 |
|
Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type
|
1-6 |
Course modules
- Artificial Intelligence and Its Impact
- Business Accounting
- Business Essentials Through Action 1
- Business Essentials Through Action 2
- Business Statistics
- Collaboration in the Digital Age
- Data Fluency
- Digital Communication for Impact
- Economics
- Effective Writing for the Workplace
- IT and Data Analysis for Business
- Persuasive Communication with Data Storytelling
- Problem Solving with Creative and Computational Thinking
- Technology for Business
- Thinking Critically about UN SDGs
- Elective 1
- Education and Career Guidance 1
Core modules
- Business Analytics
- Business Operations Excellence
- Consumer Research and Insights
- Corporate & Capital Finance
- Developing Enterprise Learning Through Action
- Digital Business Strategy & Innovation
- Sustainability for Business
- Sustainable Innovation Project
- Elective 2
- Personal Branding and Career Agility
- Specialisation Module 1
- Specialisation Module 2
- Specialisation Module 3
DBA students will take 7 specialisation modules, of which 3 are prescribed and offered in the first semester of Year 2, and 4 modules that they can choose, taken throughout the rest of Year 2 and Year 3 alongside other core modules and electives.
Digital Enterprise and Innovation Specialisation Modules
- Market Disruption Strategy
- Digital Commerce Development
Digital Marketing and Analytics Specialisation Modules
- Integrated Digital Marketing Strategy
- Branding Management & Strategy
International Trade and Business Specialisation Modules
- Enterprise Process Digitalisation
- Sustainable Global Trade & Logistics
Core modules
- Applied Industry Project
- Business Law
- Specialisation Module 4
- Elective 3
DBA students will take 7 specialisation modules, of which 3 are prescribed and offered in the first semester of Year 2, and 4 modules that they can choose, taken throughout the rest of Year 2 and Year 3 alongside other core modules and electives.
Digital Marketing and Analytics Specialisation Modules
- Analytics for Marketing Impact
- Internship
International Trade and Business Specialisation Modules
- Supply Chain Automation & Analytics
- Internship
Digital Enterprise and Innovation Specialisation Modules
- Digital Business Intelligence & Analysis
- Internship
Internship
| Internship duration | 22 weeks |
| Internship timeframe | Year 3 |
| Internship period | Mar to Aug, or Sep to Feb |
Career prospects
You can explore the following career options upon graduation:
- Business Analytics
- Business Consulting & Strategy
- Digital Commerce
- Digital Marketing & Branding
- Digital Transformation
- Enterprise Process Improvement
- Global Sourcing & Procurement
- Sustainable Logistics & Supply Chain
- Innovation Strategy
- Performance Marketing
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.
How to register
You may register using the JAE Internet System (JAE-IS). Learn the process and how to apply.
You may apply through the respective polytechnics’ websites. Learn the process and how to apply.
You may register using the JPAE Portal. Learn the process and how to apply.
You may register using the Poly EAE Portal. Learn the process and how to apply.
You may register using the PFPAE Portal. Learn the process and how to apply.