Last Updated: 26 Jun 2025
Consumer Insights & Psychology
Equips you with in-demand and high-transferable skills, including consumer insights, consumer psychology, data analysis and visualisation, market research, and marketing.
Course details
| Field of study | Business and Management |
| Certification offered |
Diploma in Consumer Insights & Psychology |
Minimum entry requirement
You must meet the respective examination requirements in order for us to consider your application.
This course is under the Humanities, Arts, Media and Business cluster
| Subject | Grade |
|---|---|
| English Language Syllabus A | 1-3 |
| Mathematics Syllabus A / Additional Mathematics | 1-3 |
|
Any 1 relevant subject:
|
1-3 |
|
Any 2 other subjects excluding CCA |
1-4 |
| Subject | Grade |
|---|---|
| English Language | 1-6 |
| Additional Mathematics or Mathematics | 1-6 |
|
Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type
|
1-6 |
Course modules
- Innovation and Practice
- Effective Workplace Communication
- Critical Thinking and Problem Solving Skills
- Singapore, the World and I
- Designing Your Life (Personal Growth I)
- Designing Your Life (Personal Growth II)
- Designing Your Life (Future-Ready I)
- Designing Your Life (Future-Ready II)
- Design Your Impact
- Entrepreneurship
- Introduction to Psychology
- Design Thinking for Business Innovation
- Human Capital Management
- Financial Accounting
- Marketing
- Business Statistics
- Microeconomics
- Social Psychology
- Quantitative Research Methods
- Qualitative Research Methods
- Consumer Behaviour
- Digital Marketing & eCommerce
- Data Analytics & Visualisation
- Digital Marketing Analytics
- Macroeconomics
- Cognitive Psychology in Business
- Fundamentals of Customer Experience
Option A
- Select Elective modules totalling 12 MCs from the list of electives and/or from the list of modules in applicable Minor Programmes
Option B
- Select a Minor Programme
Option C
- Select a CET-based Certificate programme and/or Elective module(s) from the list of electives in table below or from the list of modules in applicable Minor programmes (only for eligible students)
List of Electives:
- International & Cross-Cultural Marketing
- Customer Analytics
- Advanced Integrated Marketing Communications
One-Semester Industry Immersion Programme
- Project
And select one module from the list below:
- Industry Immersion Programme
- Entrepreneurial Immersion Programme
- Corporate Innovation Immersion Programme
Internship
| Internship duration | 20 weeks |
| Internship timeframe | Year 3 |
Career prospects
You can explore the following career options upon graduation:
- Advertising and Promotions Executive
- Brand Executive
- Business Development Executive
- Consumer Insights Executive
- Digital Marketing Executive
- Marketing Executive
- Social Media Executive
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.
How to register
You may register using the JAE Internet System (JAE-IS). Learn the process and how to apply.
You may apply through the respective polytechnics’ websites. Learn the process and how to apply.
You may register using the JPAE Portal. Learn the process and how to apply.
You may register using the Poly EAE Portal. Learn the process and how to apply.
You may register using the PFPAE Portal. Learn the process and how to apply.