Last Updated: 06 Jan 2026
Seo Eng Joo Frozen Food Pte Ltd
Seo Eng Joo Frozen Food Pte Ltd (SEJ) is a Singapore-based food industry leader founded in the 1950s and incorporated in 1987, with an annual turnover of SGD 50 million. A multi-generation family business, SEJ has transformed from a small retail operation into an integrated company involved in import, wholesale, distribution, manufacturing, and regional trade across Asia Pacific. Its success stems from strong backward integration and a commitment to food safety, quality assurance, supply resilience, and long-term price stability, which form its four core values.
SEJ's business spans four main units:
- import, wholesale, and distribution of chilled and frozen meats, seafood, and value-added products
- brand management for major international brands such as CP Foods (Thailand), and Dalee
- supply chain management (SCM) for multiple renowned international brands
- international trade
The company also develops its own house brands, FreezePak and Chef De Table, and provides customised product development for clients.
A key differentiator is SEJ's operational excellence, supported by strong confidentiality safeguards, crisis management systems, continuous product and process innovation, and industry-leading accuracy in inventory, warehouse, and distribution operations. Its client base includes global QSRs, food service chains, FMCG brands, hotels, restaurants, and institutional food providers.
SEJ's long-standing commitment to food safety is demonstrated by its HACCP certification since 2002, multiple AVA Food Safety Excellence Awards, and status as one of only 12 AVA Food Safety Partners. SEJ has also obtained the internationally recognised FSSC 22,000 certification in 2021. The company is also bizSAFE and BCM certified.
In 2014, SEJ invested SGD 70 million to build the SEJ Food Hub, a nine-storey integrated facility featuring chilled, frozen, and ambient warehouses, along with advanced processing capabilities. The hub supports automated marination, high-tech pre-cut vegetable processing, RFID-driven warehouse management, and consolidated logistics, with many future developments in the pipeline. This enables SEJ to deliver secure, efficient, and scalable SCM solutions while offering long-term pricing stability.
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