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Last Updated: 24 Feb 2026

Bachelor of Social Sciences in Economics and Media Analytics

Economics and Media Analytics curriculum combines the principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. This curriculum is best suited for strategising for twenty-first media.

Nanyang Technological University
School of Social Sciences
Course type: Full-time
Course duration: 4 years (Direct Honours)

Course details

Minor/Second Major offered
  • Students can only declare a Minor programme.
  • Students may choose from all Minor programmes offered in NTU.
  • Students will not be offered a Minor in the same field as their primary majors.
Field of study
Humanities and Social Sciences
Certification offered
Bachelor of Social Sciences
Learn more about the programme

Minimum entry requirement

You must meet the following entry requirements for the course application:

QualificationRequirement
A-Level
Polytechnic Diploma
International Baccalaureate Diploma
NUS High School Diploma
International and other qualifications

Internship

Internship duration

Students can choose any of the following options to fulfil the internship requirements:

  • Attachment: 10 weeks
  • Internship: 24 weeks
  • Overseas Entrepreneurship Programme: 24 weeks
Internship timeframe

Year 2 or 3, with any of the following options:

  • Attachment: May to Jul
  • Internship: Jan to Jun or Aug to Dec

Overseas exposure programme

Students may apply for a semester-long overseas exchange programme in their Year 3.

Career prospects

You Can Explore the Following Career Options Upon Graduation:

  • Business Analytics Specialist
  • Social Media Analyst
  • Market Researcher
  • Decision Analyst
  • Behavioural Economist
  • Educator
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.

Graduate employment outcomes

Refer to the complete Graduate Employment Survey (GES) report 2024 for more information.

How to register

Direct Admissions with NTU

You may register here.