Students Showcase Personal Stories and Aspirations for SG50 through Digital Media

Published Date: 05 March 2015 12:00 AM

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1.More than 200 students received recognition for their creativity in animation and video production at the Schools Digital Media Awards (SDMA) 2015 presentation ceremony on 5 March 2015.

2.Co-organised by the Ministry of Education and Ngee Ann Polytechnic’s School of Film and Media Studies, SDMA, in its 15th year, continues to inspire and discover young talents, attracting a total of 393 entries from more than 1700 students across 177 schools. A total of 54 awards (2 Platinum Awards, 10 Gold Awards, 16 Silver Awards and 26 Merit Awards) were given out at the award presentation ceremony graced by Mr Deakarajen V Sanmugan, Assistant Vice-President, Productions [Drama, Comedy and Factual], Mediacorp TV Pte Ltd.

3.In celebration of SG50, special themes such as “My Special Singapore/A Place in Our Heart” and “Hear Me Out - My Wish for Singapore” were introduced this year, attracting more than 170 entries from students who shared interesting stories and their personal aspirations for Singapore. This was especially so in the animation category where students fully leveraged on the richness of the medium to produce animations filled with anecdotes celebrating the history, rich cultural heritage and unique traits of Singaporeans.

3.Students impressed judges with their creative and original interpretations of the different themes such as “50”, “Do You Know?” and “Big Hearts, Helping Hands (Values in Action)”. The Platinum Award winning entries were of a particular high calibre, showing a sense of maturity in the usage of various cinematography and animation techniques by the students. The refreshing take and creative presentations of the theme “50” was another highlight of the Platinum Award entries.

5.The entries were judged on their content, creativity, engagement and technical quality.

6.The winning entries can be viewed on the SDMA website and the list of winners can be found in Annex A.

Background of Schools Digital Media Awards:

7.The Schools Digital Media Awards is an annual competition for teachers and students of MOE-registered schools in genre categories such as animation, documentary, drama and advertisements. The competition aims to achieve the following:

  • provide students with a platform to express themselves creatively through different media - video and animation
  • provide teachers with a platform to engage in media production for educational purposes
  • promote the values of teamwork and collaboration among students and teachers
  • enhance the development of media literacy among students and teachers
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