Press Releases

March 22, 2012

Celebrating Young Local Talents in Digital Media

More than 250 students and teachers received awards at the Schools Digital Media Awards (SDMA) 2012 presentation ceremony held on 22 March 2012. Elias Park Primary School emerged top, winning top prizes in three of its entries in the students and teacher’s category.

Co-organised by the Ministry of Education and Ngee Ann Polytechnic’s School of Film and Media Studies, the SDMA, in its 13th edition of the annual competition, affirms the creative efforts of students from 206 schools. SDMA 2012 attracted a total of 470 student entries and 12 teacher entries. A total of 621 awards for the Students’ Competition and five2 awards for the Teachers’ Competition (one Gold award, one Silver award and three Merit Awards) were given out at the award presentation ceremony. Winning teams received prizes in the form of trophies, product vouchers and certificates.

Students were invited to express their creativity through different genres such as documentary, drama and advertisement. They could choose from five themes: Conservation, My Home, People Who Inspire Me, Graciousness on Public Transport, and Hear Me Out. The last was an innovative theme which allowed students to share their views on any topic they feel passionate about in a short clip. The list of winners is in Annex A.

Teachers submitted entries for the purpose of teaching and learning in the form of instructional clips or drama. The entries were judged on their creativity, originality, educational value, adherence to given themes (where applicable) and technical quality. The list of winners is in Annex B.

The winning entries can be viewed on the SDMA website from 30 March 2012.


  1. The 62 awards include one Platinum Award, 13 Gold Awards, 14 Silver Awards and 34 Merit Awards.
  2. The five awards include one Gold award, one Silver award and three Merit Awards.